Brand Identity

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Brand Identity

Who are you?
A good brand is a unique, proprietary identity that will successfully distinguish your organization for years to come. This requires a solid strategic foundation and the very sharpest design. Color, typography, imagery, texture: each decision will make a lasting impact on the very nature of your brand.

Discovery
The first step in creating a brand identity is always a detailed project download that ensures we understand the essence of your company. In this analysis, we’ll review:

• Vision/mission/objectives

• Relevant company history

• Unique brand proposition/points of difference

• Core brand values and key characteristics/attributes

• Current product offering and future opportunities

• Consumer profile/target audiences

• Existing and emerging competition

Logo Creation
Your logo is the heart and soul of your corporate identity. All of your organization's future materials (digital and print) will be created based on the design principles of your logo.

Naming and Taglines
A name is the verbal identity of a brand and perhaps its most enduring expression. Taglines can also be strong verbal expressions that endure. Therefore, both require a process that is a blend of art and science to ensure that the creative expression is strategically sound.

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