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Making Your Ideas Real
My core competency lies in my ability to understand clients' ideas and apply the appropriate marketing mix to achieve success. This begins with a clear process that helps formulate a strategy, establish the project's objectives, and channel the creative work to keep things on time and on budget. Some projects take a week while others may take several months to complete, depending on scope. Each stage of the process culminates in clear deliverables that keep everyone informed and engaged. Below is an overview of my process, which I’ll adapt to each client and campaign.
Discover
You have an idea for a project so let’s get to know each other a little better. We'll create clear understanding of what you wish to communicate and why. We'll establish the project goals and who your target audience is. Plan
I'll work to determine the best tactic to achieve success. To do this, I’ll identify the primary and secondary objectives of the campaign, benchmarks for success, targets, timing and budget considerations. We also review any historical data from previous marketing efforts, review any other campaigns you're currently running and take inventory of your brand requirements. Design
I’ll take everything I’ve learned and turn those ideas into something visual. I'll start by producing a comp to give you a quick idea of the concept. Based on your feedback, and then fine tune those concepts into a polished final product. Produce
The design is done, now let’s make it real. Evaluate
Where your goals met? Would you recommend my work to someone else? These are important questions, with even more important answers.
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